MV Agusta has been sold to former owner Claudio Castiglioni by Harley-Davidson just two years after the company was bought for $109 million. The American manufacturer announced its intention to sell MV Agusta in October 2009 as part of a new corporate strategy to focus resources on the Harley-Davidson brand. Harley has held discussions with various potential buyers since then.
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The move may seem a little odd but the Italian company is now free of debt, has a new infrastructure and an all-new midsize model ready to go in the form of the MV Agusta F3. The press release says: „Claudio and Giovanni Castiglioni, through their family holding company have repurchased from Harley Davidson 100% of the shares of MV Agusta Motor S.p.A. which owns historic brands MV Agusta and Cagiva. Claudio Castiglioni, the historic intimate soul of MV Agusta will continue as chairman, and will concentrate on the development of the new products.” Upon signing the agreement with Harley-Davidson, Claudio Castiglioni stated “MV Agusta is the crown jewel of Italian motorcycles, I am thrilled to have completed this transaction. I have already won once together with Massimo Bordi, we made the most beautiful bikes in the world and we will continue with this tradition”.
MV Agusta is heading in a new direction
