Harley-Davidson is all set to open a multi-million dollar shop in Beirut. This move not only comes as a tribute to the passion of hundreds of bikers across the country but will also help cater to the needs of the enthusiastic community across the Gulf region. Biker lovers in Lebanon will not only have full access to accessories and parts of Harley Davidson models but will also be able to participate in activities, tours and events.
The 2011 XR1200X
Interest in Harley-Davidson has long thrived in the Levant. The company first opened a showroom in Lebanon more than 70 years ago to support the growing number of riders there. However, for a number of reasons, the country lost its dealership 10 years ago and bikers scattered and were forced to order parts and equipment from overseas. With an investment of $2.5m for the new outlet the place will be offering the latest Harley-Davidson equipment, bikers will have a revived opportunity to engage with the sport and fellow riders. Marwan Tarraf, the owner of the dealership, explained how the showroom will provide a number of services. He said: “The new showroom will offer bikers in the Levant everything they need to maintain their bikes. Advice, parts, latest bikes, services and technical support will be available so that our riders in the region no longer have to go through the inconvenience of ordering in from abroad”. The Beirut showroom is scheduled to open in mid-September in Hamra, next to the Central Bank of Lebanon.
