We already know that Italian motorcycle manufacturer and German automaker have signed a cooperation agreement yesterday at the Los Angeles Auto Show. The partnership means that Mercedes AMG will support the Ducati MotoGP team as the Official Car Partner from 2011. The partners are currently examining the further activities and strategic steps they might undertake together in the near future. The two companies have now released a video of the new Ducati Diavel power cruiser and Mercedes CLS 63 AMG meeting on the road.
The Diavel and the CLS AMG meet on the road
During selected AMG events, participants will be able to take test drives with Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at events. Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered. “We are especially proud to have AMG as one of our sponsors for the Ducati MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design,” said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.
Click on the image for more Ducati-Mercedes pictures
“I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups,” said Ola Källenius, CEO of Mercedes-AMG GmbH.
