Italian firm Pirelli and ad company Y & R Milan wants you to know that burnout is mindless and it’s hazardous to your health. The three ads take inspiration from the warning labels of tobacco products. The three slogans include „Smoking can cause circulation problems”, „Smoking is highly addictive, don’t start”, and „Protect chicks: don’t make them breath your smoke”. Although the ads have excellent photography and clever word play, it’s interesting that a tire company encourages the destruction of its own product for no reason other than for you to go replace it with more.
Burnouts can be dangerous
