KTM, the market leader in sports-oriented motorcycles is going global, with the opening of flagship stores in Dubai and Brazil. The newly established Dubai arm of KTM is aimed at the fast-growing off-road market in the Middle Eastern country, while KTM Brazil is aimed at cracking South America’s low-capacity market. KTM sees a very promising future in Brazil as a natural market for its street bike and offroad range of sports-oriented motorcycles.
The business model includes a flagship store in Sao Paolo and a future joint venture for the assembly of small displacement bikes, considered ideal for the Brazilian market and beyond in the South American region. Global CSO of KTM Mr. Hubert Trunkenpolz was present at the opening of both flagship stores to underline the importance the company places on these new enterprises.
The opening of the multi-million dirham Middle East flagship store just a few days ago was hosted by Ahmed Al Shafar, President of the Al Shafar Group, the major shareholder in KTM Middle East and managing partner of KTM-UAE, Tim Trenker. Trenker, also a passionate rally rider, presented the UAE with its first ever World Championship title in 2010 when he became World Champion for 2010 in the Open Production class.
Tim Trenker: “KTM is proud to be opening the doors to its new, flagship store for the region, right here in Dubai. By doing this, we are planting the seeds that will support the company’s future growth, built around the exciting model line-up we have.” KTM Dubai, like KTM Brazil, will stock a full range of motorcycle models as well as the KTM X-Bow super sports car.
via KTM