Electric racecar faced electric superbike for the very first time as Citroën’s striking Survolt concept and an Agni Z2 went head-to-head at Thruxton race circuit. In the capable hands of two professional female racers – Vanina Ickx and Jenny Tinmouth – car and bike battled it out to test speed, agility and performance in the all-electric shoot-out of four wheels against two. Piloting Survolt was Vanina Ickx – Le Mans Series and Touring Car racing driver and daughter of Formula One driver, Jacky Ickx. Riding the Agni Z2 was Jenny Tinmouth, the fastest woman around the Isle of Man TT course and championship leader in the 2010 TTXGP. Read the full article »

Although Ducati quits SBK at the end of the season, and this will presumably be the end of Xerox title sponsorship of a factory race team, the american company, whose name is synonymous with photocopying, would like to capitalize on this relationship while it can. The result is a semi-engaging ad, in which Xerox shows that Ducati have chosen Xerox for their business needs. In addition to this ad, Xerox also paid to promote the company it sponsors in this „case study” webisode. Hit the jump for the second video. Read the full article »

Bennetts is UK’s No. 1 bike insurance company based on the latest Brand Tracking research in June 2010. The company thought it would be nice if they came up with something special for their 80th Birthday. The result is a video which shows celeb models Lucy Pinder, Charlotte Toon and Stephanie Hall cleaning a Yamaha R1. Read the full article »

Erik Buell Racing continues to release information about its new 1190RS street bike. This new video, which is the first in a multiple-part series, gives us only a quick glimpse of the V-Twin superbike. Although details are scare, we do know that the bike is based on the 1190RR race bike, which was originally based in-turn off the now defunct Buell Barracuda 2. Former owner of Buell Harley-Davidson closed down Buell before the Barracuda 2 could make it into production. We’re expecting more videos to come. Read the full article »

The DDB&Co Istanbul agency came up with this ad, not requiring any words. The ad suggests you’ll be spending so much time in the air on a KTM that, in order to remain effective, your license plate should be mounted on the sump. They even made it an Austrian plate. Simple, immediate and a clever brand message. Read the full article »

Harley produced the original WLA model for the U.S. Army during and around World War II. It was based on a civilian model, the WL, but the paint scheme, the accessories and the solo seat gave the WLA model a unique look. A French motorcycle fan restaured now a vintage military Harley – but there’s a catch. This isn’t a restaured bike, it’s actually a modern 883 wrapped in WL bodywork. Read the full article »

A Swiss company called Multanova may very well become the worst enemy of all speed limit offenders in Europe. The company has revealed its new Traffistar SR590 super speed camera that can monitor over 20 vehicles' individual speeds in live time and record their photos with a state-of-the-art camera. And that’s not everything. Read the full article »

You love cruisers but from time to time you want more speed and you can’t afford two motorcycles? Fred Krugger found a pretty exciting solution for this problem. He built a motorcycle that morphs from cruiser to racer at the push of a button. His creation, the V-Rod powered Veon won the 2010 World Championship […] Read the full article »

The Victory Project 200 is the latest work of California-based Roland Sands Design. From the title it is clear that the basis of the custom bike is a Victory cruiser, and the number 200 indicates the maximum speed of the motorcycle. And not in kilometers. Hit the jump for the video. Read the full article »

More and more companys plan to manufacture electric cars and motorcycles, although most of them are only concept. The newest one comes from italian design firm Sak Art, which has close connection with Ducati. They have come up with an electric Superbike concept, called SBIK_E. Hit the jump for the video. Read the full article »